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The New Green Jack - what we stand for

New Green Jack - What we stand for, a green Britain!
 

How green is your electricity company?

100‰ of your electricity bill gets spent on building new sources of green energy at Ecotricity.

They’re all doing it, draping themselves in images of windmills and claiming green credentials – but how green are the UK’s electricity companies really?

How much of what you see is spin and how much is real? That’s a question we’ve asked ourselves often enough. And lately, with the ‘Big Six’ spending £millions on slick TV ads - this seems a more pressing question than ever.

The only way to judge who's really green and who’s only saying they are?

Actually it’s quite simple.

Just look at how much each electricity company spends building new sources of green electricity each year – we call it New energy. The only green electricity that does anything to reduce CO2 emissions and our dependence on fossil fuels is the New kind, the stuff that gets built today and tomorrow. If you’re not building you’re not actually achieving anything green at all. It’s just marketing and spin.

We’ve produced a measure for spending on New Energy we call it ‘pounds per customer’ – it shows how much each electricity company actually spends, for each of it’s customers on the new green stuff. It’s a number that cuts through the fog of marketing and to the heart of the issue, irrespective of company size.

These are the figures for 2007. Prepare to be surprised.

Supplier 2007 spend
per customer
Ecotricity £555.36
Powergen
£17.28
Centrica
£7.12
npower £3.89
EDF Energy £3.55
Scottish Power £2.63
Green Energy UK £0.00
Good Energy £0.00
Scottish & Southern Energy £0.00

Who spent what in 2007

As you can see, most of the Big Six spend less than a fiver per customer. Of the small independents, Good Energy and Green Energy spent nothing.

Ecotricity spent over £550 per customer in the same year - And once again we spent a pound on new build for every pound our customers spent with us on their electricity bills. Something no other electricity company comes near to.

The average spend of all electricity companies (excluding Ecotricity) was just £4.31 per customer!

That’s how much of a typical electricity bill (£400+ per year) went into building new sources of green electricity in the UK last year. Shameful, we think.

Ecotricity spent over 100 times more than that average.

(How were these figures calculated)

Was 2007 a fluke year, especially good or bad for any one company? Take a look at the last four years average spend and see for yourself.

Supplier 4yr ave
spend per
customer
Ecotricity £462.30
Scottish Power £8.89
Scottish & Southern Energy £7.92
npower £7.35
Centrica £7.10
Powergen £5.32
EDF Energy £2.51
Green Energy UK £0.00
Good Energy £0.00

The four year story

Interesting stuff. The Big Six range from £2.50 at the bottom end (dear old Nuclear EDF) to nearly £9 for Scottish Power at the top. And that’s it, none of them spending more than a tenner from each £400+ electricity bill they issue to their customers. And the small independents, consistently spend nothing – firmly at the foot of the table.

Ecotricity spent an average £460 in each of the last four years, for each customer. A vast difference.

The four year table pretty well defines the real commitment of each power company to green electricity. This is how they rank.

We can all have a bad year, or even two – but four years of data give the lie to claims of real green commitment – unless it is real.

(How were these figures calculated)

Total Commitment

Year in, year out Ecotricity spends more per customer than the all other electricity suppliers in the UK put together – an awful lot more. We consistently spend more than a typical electricity bill, every year, for each of our customers, building New green energy sources. ‘Turning electricity bills into windmills’ is how we like to think of it. And there really is no greater change that you can bring with your electricity bill.

Meanwhile many of the Big Six spend more on TV advertising than they do on the real thing. And the small green electricity companies, who you’d expect to do better, or to do something (Green Energy and Good Energy) consistently spend nothing each and every year. They sit at the bottom of the commitment table with the French Nuclear giant EDF. How green (or Good) is that?

Want to fight climate change and increase the amount of green electricity in the UK? – you’ve just one electricity bill.

Previous years' tables


Use your bill wisely

“The only credible model for customers investing in new wind projects via their bill payments comes from Ecotricity, which is continually building new wind turbines”

WWF’s Climate Chaos
Campaign Director